ColorKick De-Brassing Shampoo, 8 oz.

4.5 (203)
$46.00

Product details

Web ID: 11993753
ColorKick De-Brassing Shampoo uses a blend of violet and lavender botanical extracts to gently neutralize brassiness on all shades of color-treated, highlighted and natural hair, including silver and gray. Humectants hydrate and detangle hair, while Virtue's proprietary Alpha Keratin 60ku protein strengthens and repairs all hair types with each use. The fragrance is a warm blend of bright and calming ingredients including yuzu zest, chamomile and creamy sandalwood.

  • Product Features

    • WHAT IT IS:
    • A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
    • WHAT IT DOES:
    • Brightens, neutralizes and revitalizes
    • INGREDIENT HIGHLIGHTS:
    • Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
    • Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
    • Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
    • HOW TO USE:
    • Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
    • Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
    • RESULTS:
    • 95% of women immediately felt their hair color looked more vibrant*
    • 93% of women felt their hair color looked brighter and more revived after 1 week*
    • 95% of women felt their hair looked shinier and less brassy after 2 weeks*
    • *Based on consumer perception with 57 panelists using product for 2 weeks
    • USE WITH:
    • Restorative Treatment Mask
    • Healing Oil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

203 star ratings & reviews

Write a Review
75.4% of reviews have 5 stars
153
10.3% of reviews have 4 stars
21
9.9% of reviews have 3 stars
20
2.5% of reviews have 2 stars
5
2.0% of reviews have 1 star
4

1 customer image

203 reviews
Bernadetta P.
10 days ago

Keep brassiness at bay

It makes my hair feel soft and keeps the brassiness away.

Customer review from VIRTUE

Sarah K.
13 days ago

Great feel, smell, and good value: Responsibly sourced, environmentally friendly

Love the shampoo. Feels and smells good, non-drying. I appreciate clean ingredients, cruelty-free/vegan testing, and value of the product. Have not used it long enough to determine if it will have a long-lasting impact on my hair and reduce/prevent brassiness. I definitely would recommend

Customer review from VIRTUE

Becky I.
27 days ago

Seems like a nice product

Seems like a nice product Will know more after I use it for a while.

Customer review from VIRTUE

Mina R.
29 days ago

Keep white hair white

Like the title says, it keeps my white hair that color without drying it out.

Customer review from VIRTUE

Amy D.
1 month ago

Nice choice before seeing hairdresser

I use this two weeks before my next color appointment. I feel this shampoo helps with brassiness that occurs about 4-5 weeks after coloring.

Customer review from VIRTUE

Lindsay A.
3 months ago

Oh, there’s the color…

I use this once a week and my color comes alive again. Totally boosts and awakens color treated hair. I do use more conditioner after using it though because it leaves my hair feeling a little dry.

Customer review from VIRTUE

Maryam Q.
3 months ago

smoothening shampoo, but not all hairs

This shampoo smells great. Although i do not see any improvement with hair smoothness with this product

Customer review from VIRTUE

Paige G.
3 months ago

great product

I felt this shampoo was better for my hair than the other purple shampoo I was using . It didn't seem to dry out my hair

Customer review from VIRTUE